BarbecueShop
The Netherlands' Premier BBQ Specialist
Leading BBQ retailer in the Netherlands with 10 physical stores and comprehensive e-commerce platform, featuring premium brands like The Bastard, Napoleon, Weber, and Boretti with expert guidance and 25 years of BBQ expertise.
Project Overview
Role: Lead Frontend Developer & Product Owner
Duration: Active development
Team: 5 developers, 1 designer, 1 product manager
Year: 2021
Client: BarbecueShop
Live Site: Visit Project
Technologies Used
Project Details
BarbecueShop has been the specialist in BBQ and everything that comes with it for 25 years, with over 100,000 sold BBQs and more than 500 different BBQ models in their assortment. As an official dealer of renowned barbecue top brands, they combine extensive product knowledge with both online and offline shopping experiences across 10 stores in the Netherlands.
Challenge
Build a sophisticated e-commerce platform capable of handling complex BBQ product configurations with multiple size variants, accessory bundles, and high-traffic seasonal spikes (8,000+ concurrent users during summer sales). The challenge was to create intelligent product recommendation systems, advanced bundle configurators, and enterprise-grade infrastructure while making premium BBQ equipment accessible to both beginners and experts.
Solution
Engineered a high-performance e-commerce platform with advanced product variant systems supporting complex BBQ configurations and size selections. Built intelligent bundle deal configurators that automatically suggest compatible accessories, covers, and tools. Implemented sophisticated upselling modals with dynamic pricing, real-time inventory synchronization across 10 stores, and enterprise-grade caching infrastructure to handle peak summer traffic loads.
Key Features
- Advanced bundle configurators with automatic accessory matching
- Intelligent size and variant switching system for BBQ models
- Dynamic upselling modals with personalized accessory recommendations
- Enterprise infrastructure supporting 1,000+ concurrent users
- Comprehensive BBQ categorization (Kamado, Gas, Charcoal, Electric)
- Premium brand partnerships (The Bastard, Napoleon, Weber, Boretti)
- 10 physical store locations integration
- Expert product advice and guidance
- Free shipping on orders over €50
- Extensive accessory and parts catalog
- Customer rating and review system
- Educational content and BBQ guides
Results & Impact
- ✓
Achieved 4.7/5 stars on Trustpilot with 3,809+ customer reviews
- ✓
Maintained 84% five-star review rate with quick customer response
- ✓
Successfully handled 8,000+ concurrent users during peak summer sales
- ✓
Increased bundle sales by 45% through intelligent configurators
- ✓
Successfully sold over 100,000 BBQs in 25 years
- ✓
Built 10 store network across the Netherlands