HelloTV
The Netherlands' Leading TV Retailer
Omnichannel TV and audio e-commerce platform with 13 physical stores across the Netherlands, serving over 400,000 satisfied customers with personalized TV selection assistance and expert guidance.
Project Overview
Role: Lead Frontend Developer & Product Owner
Duration: Active development
Team: 5 developers, 2 designers, 1 product manager
Year: 2021
Client: HelloTV
Live Site: Visit Project
Technologies Used
Project Details
HelloTV is the leading TV retailer in the Netherlands, operating for over 15 years with a successful omnichannel approach combining e-commerce with 13 physical Experience Stores XXL. The platform specializes in OLED, QLED, and Neo QLED TVs from top brands like Samsung, LG, Sony, and Philips, providing personalized shopping experiences both online and in-store.
Challenge
Create a seamless omnichannel experience that bridges online shopping with physical retail locations while handling complex TV product configurations, advanced bundle deals, and high-volume traffic spikes (4,000+ concurrent users during Black Friday). The platform needed sophisticated product variant systems, intelligent upselling mechanisms, and enterprise-grade infrastructure to support both technical specifications comparison and personalized guidance for customers.
Solution
Engineered a state-of-the-art e-commerce platform with enterprise-grade architecture capable of handling thousands of concurrent users during peak events. Built sophisticated product configurators with inch-size variants, dynamic bundle product systems, and intelligent upselling modals. Implemented real-time inventory synchronization across 13 stores, personalized TV selection tools ('Keuzehulp'), and advanced bundle deal configurators that automatically suggest compatible accessories and mounting solutions.
Key Features
- Advanced bundle product configurators with automatic compatibility matching
- Intelligent inch-size and variant switching system
- Dynamic upselling modals with personalized recommendations
- Enterprise-grade infrastructure supporting 4,000+ concurrent users
- Personalized TV selection assistance (Keuzehulp)
- Multi-brand product comparison (Samsung, LG, Sony, Philips)
- 13 physical Experience Stores XXL integration
- Professional installation and mounting services
- Real-time inventory synchronization across all locations
- Expert consultation and live chat support
- Mobile-optimized responsive design
- Free delivery and pickup options
Results & Impact
- ✓
Achieved 4.8/5 stars on Trustpilot with 44,046+ customer reviews
- ✓
Maintained 88% five-star review rate with exceptional customer service
- ✓
Successfully handled 4,000+ concurrent users during Black Friday with zero downtime
- ✓
Increased average order value through intelligent bundle configurators
- ✓
Successfully sold over 400,000 TVs in 15+ years of operation
- ✓
Built 13 Experience Stores XXL across the Netherlands